Category Archives for "Marketing"

Jun 15

4 Tools for Perfecting Your B2B Sales Funnel

By John Paull | Marketing

The B2B customer travel from visitor, to direct,to customer, to promoter, is often broken down into four steps: attract, convert, close, and delight. These measures are the foundation of inbound marketing, a term first coined by Hubspot CEO Brian Halligan. And each one of these steps is meant to guide visitors to your site through your […]

May 31

The 15 Worst Sales Email Writing Mistakes

By uptrendadmin | Marketing , News

I’m sure that I’ve made almost all of these mistakes at one point or another… to be completely honest, I make these mistakes all of the time. But email and marketing communication can be hard! Especially, when you are trying to craft communication that is SEO friendly or when you are trying to craft for […]

Jul 26

The 15 Worst Sales Email Writing Mistakes

By uptrendadmin | Marketing

I’m sure that I’ve made almost all of these mistakes at one point or another… to be completely honest, I make these mistakes all of the time. But email and marketing communication can be hard! Especially, when you are trying to craft communication that is SEO friendly or when you are trying to craft for […]