Jun 15

4 Tools for Perfecting Your B2B Sales Funnel

By John Paull | Marketing

The B2B customer travel from visitor, to direct,to customer, to promoter, is often broken down into four steps: attract, convert, close, and delight. These measures are the foundation of inbound marketing, a term first coined by Hubspot CEO Brian Halligan. And each one of these steps is meant to guide visitors to your site through your […]

May 31

Startups vs Small Business

By uptrendadmin | News

The distinction between startups, and small business is blurrier than this article’s statement. There is a lot of risk for people starting a coffee shop and for launching the next “world changing” app (the uber for _____ ). Either way execution is everything. It takes hard work, perseverance, a strong team (even if you are […]

May 31

Things Recruiters Absolutely Hate About Your Resume

By uptrendadmin | Recruiting

Normally, I dislike articles that are written by recruiters saying that they don’t like this or don’t like that. A lot, of these articles come across as pretentious and out of touch. This article by Hubspot has some good tips. Learn what recruiters hate to see in your resume from HubSpot’s top recruiters recruiters — […]

May 31

The 15 Worst Sales Email Writing Mistakes

By uptrendadmin | Marketing , News

I’m sure that I’ve made almost all of these mistakes at one point or another… to be completely honest, I make these mistakes all of the time. But email and marketing communication can be hard! Especially, when you are trying to craft communication that is SEO friendly or when you are trying to craft for […]

Jul 29

Things Recruiters Absolutely Hate About Your Resume

By uptrendadmin | Recruiting

Normally, I dislike articles that are written by recruiters saying that they don’t like this or don’t like that. A lot, of these articles come across as pretentious and out of touch. This article by Hubspot has some good tips. Learn what recruiters hate to see in your resume from HubSpot’s top recruiters recruiters — […]

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