All Posts by John Paull

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Jun 15

4 Tools for Perfecting Your B2B Sales Funnel

By John Paull | Marketing

The B2B customer travel from visitor, to direct,to customer, to promoter, is often broken down into four steps: attract, convert, close, and delight. These measures are the foundation of inbound marketing, a term first coined by Hubspot CEO Brian Halligan. And each one of these steps is meant to guide visitors to your site through your […]