Neuromarketing: The Science, Art and Opportunity

Cut away view of the brain with "what the heck is Neuromarketing"

Neuromarketing providers use neuroscience methods to measure consumers’ neurological reactions to products, commercials and brands.

Source: Neuromarketing: The Science, Art and Opportunity

The 15 Worst Sales Email Writing Mistakes

15 Worst Email Writing Mistakes, Woman punching Man with boxing glovesI’m sure that I’ve made almost all of these mistakes at one point or another… to be completely honest, I make these mistakes all of the time. But email and marketing communication can be hard! Especially, when you are trying to craft communication that is SEO friendly or when you are trying to craft for a diverse audience, my business development friends expect a different type of email than my software development friends.

Don’t get tripped up by these email mistakes.

Source: The 15 Worst Sales Email Writing Mistakes